Add the Fb Pixel to your web site, with correct WooCommerce integration, that will provide you with all you should monitor and goal precisely your campaigns.
- Observe simply all occasions, even AJAX occasions, just like the AJAX Add to Cart.
- Arrange your common conversion charges for every of the occasions.
- Regulate your conversion worth, with or with out tax, delivery, charges, and so forth.
- Add Superior Matching to your pixel, as beneficial by Fb.
- We embody some helpful extra parameters to your occasions, which you need to use to section your focusing on.
- Add customized occasions, with “and/or” guidelines for correct monitoring.
Observe simply all occasions
With the default settings you’ll monitor all of the Customary Occasions by Fb in your total WordPress web site: Buy (when the order is positioned or paid), InitiateCheckout, AddToCart, ViewContent, Search and PageView. You’ll be able to in fact add customized occasions on high, or changing these.
With them you possibly can higher perceive the viewers visiting your web site and attain particular units of your customers who’ve visited your web site in addition to monitor and optimize for conversions.
In contrast to different plugins, this occasions use the suitable WooCommerce hooks and session, in order that they work even with AJAX occasions, or if the consumer is redirected after the occasion.
Common conversion charges
You’ll be able to set your common worth for every of the occasions in your buyer journey, from ViewContent to Buy. In the event you don’t know your common conversions, simply depart the default values, since they’re taken from research utilizing a number of shops and markets, and it’s probably that yours are related.
Regulate your conversion worth
You’ll be able to select whether or not so as to add or to not your conversion worth the delivery charges, the taxes, or different charges. You can too report the conversion worth as a share of order worth, or add or subtract a certain amount to each order.
Add Superior Matching
Ship extra buyer knowledge, corresponding to e mail or identify, to match extra web site actions with Fb customers. Enabling this function is beneficial by Fb to report and optimize your adverts for extra conversions and construct bigger re-marketing audiences. It is going to add the accessible buyer data when the consumer is logged in, when registers, or on checkout.
We now have included just a few helpful extra parameters that you may add to your tracked occasions, that you would use when segmenting your audiences: UTM parameters (utilized by Google Analytics), site visitors referrer, browser UserAgent, browser language, postcode, metropolis, nation, cost methodology, delivery methodology, coupons used, and product/submit tags.
Observe particular actions of your guests with a number of “and/or” circumstances and dynamic values. For instance, when a buyer clicks a selected hyperlink, you possibly can monitor an occasion with the worth of the present cart whole.
Some examples of triggers are:
- When a web page that incorporates a sure phrase is visited.
- When a checkout is profitable and order is paid.
- When a product is added to cart.
- When an HTTP parameter with a sure identify exists with a worth that ends with a sure phrase.
- When the web page is scrolled a certain quantity of pixels.
- When the time within the web page is greater than a certain quantity of seconds.
Superior customers may even use Common Expressions to match the specified components.
You’ll be able to combine the circumstances with “and/or” statements, for instance: when a web page that incorporates the phrase “blue” is visited, AND when the time within the web page is greater than 10 seconds.
When the circumstances are met, you possibly can set the occasion parameter(s) to ship to Fb. You’ll be able to enter a worth instantly, or use considered one of our dynamic replacements by coming into variables like , , , and plenty of others. You’ll be able to even add math equations between the . For instance “”.
As you possibly can see this provides you all the flexibleness to trace your customer actions and ship it to Fb, so you would use them when segmenting your audiences.
- Log tracked occasions to browser console for testing functions.
- Multi-site community appropriate
- Totally translatable.
- Works with WooCommerce 2.6 and superior.
# 1.zero.2 - 2017-Eight-1
- Change syntax for older PHP variations
# 1.zero.1 - 2017-7-20
- Change syntax for older PHP variations
# 1.zero.zero - 2017-6-19
- Preliminary launch